Monday, 19 March 2012

PR Campaign by G1- Togetherness



On 26th February 2012, we organized an out campus event called "Origami", at Grand Kampar Sport Complex. Scores of school children from Kampar area showed their support to us by working hand in hand with UTAR-ian, alumni and also public in forming the ‘Biggest Heart Shaped Folded Paper Logo’  to break the former record of Malaysia Book of Record. 
This fun-filled campaign based on the concept of “Togetherness”, bring all together to revel in the celebration by bringing in vendors and having games booth. More importantly, exhibition was held to allow public to have in-depth knowledge of UTAR and help the public to keep track of UTAR milestone. The group having high hopes that the formation of the gigantic 20m x 20m logo mosaic consisting of 82,960 pieces of heart-shaped folded paper pasted by 633 participants from all walks of life worthy of a place in Malaysia Book of Record asides of tightening the bond between UTAR and its public especially locals.
          
   In addition, the campaign also post messages and photos from alumni who wish to express their thanks and gratitude to their alma mater. Joining the team, one of the sponsors cum alumni from LITAR TRAVEL& TOUR, Mr Lee working as tour agency expressed that, “It is good to be able to be back and join the activities in celebration of his alma mater.” Everyone is encouraged to participate in their outreach activity to celebrate the anniversary just by “Origami together” and nobody is excluded, for Salvation Army Ipoh and Ipoh Boy’s Home were also invited to be part of this memorable 10th Anniversary in line with the campaign’s slogan, “Our S_ccess is Incomplete Without ‘U’”.

On 5th March 2012 till 13th March 2012, we embarked yet on another mission to spread togetherness in in-campus campaign, Photo Montage’.  All the photographs were taken by the team together and our official photographer sponsor- DUKEMAN in a week time. 
            In the closing ceremony, Dr Teh applauds the student for their innovative and creative way in spreading the UTAR 10th anniversary messages out. Moreover, the students also promote saving environment by giving out eco-friendly goodies bags to the students who participated in the team’s effort in raising fund for the UTAR Foundation Fund. Moreover, he also delighted that the student recycled all the origami used in their previous outreach event: Malaysia Largest Folded Paper Heart Shaped Logo.

            The photo montage ambient will be publicly display in the UTAR Perak Campus Block A starting from 13th March for a month. So, guys please move your step to block A take a look.


Here, we would like to thanks all our sponsors, participants, lecturers and tutors in order to help us complete the campaign. 
Our S_ccess is Incomplete Without "U". 

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